fforward.ai - Copilot for customer interviews

Product teams use fforward to unlock insights and patterns in their user interviews and build a better product roadmap.

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congrats!!! Can fforward create a summary that includes demographic information, key quotes, and bullet points about the interview subject?
our summaries focus on the individual opportunities right now but soon we'll start adding in extra fields like you mention above to give you a more comprehensive interview snapshot!
Congrats on the launch, Max! Can fforward use sentiment analysis to gauge the interviewee's mood and tone?
yes. There is an impact and reliability feature that will use things like sentiment as evidence for the opportunities that we extract!
Congratulations on the launch! Can fforward.ai provide deeper insights than traditional user research methods?
Thank you! I believe so yes. Since AI never gets tired or suffers, you typically see a lot more opportunities generated. This is important since it can uncover unique insights when compared across multiple interviews (which we do with our themes feature!)
Congrats on the Launch🎉. The products looks awesome
thanks a bunch for stopping by!
Thanks Eyuel - really appreciate the support and all the amazing feedback from the community.
As someone involved in product development, the concept of fforward.ai seems very useful. 👍 Is there a feature to integrate these insights directly into existing project management tools like notion for example?
Yes, you can export opportunities and themes from our tool directly to a project management tool like Notion. We have deep links so you can always get back to the exact line in the transcript.
I've done 100+ customer interviews in 2023. This looks like a great product!
Nice! What's your goal for 2024!?
That's great to hear Frank. I'm sure you've benefitted from every single one of them.
ship more products
How can fforward streamline the process for solo researchers managing high volumes of user interviews?
effectively we reduce the time it takes to do analysis and clustering/theming.
Can fforward help identify and analyse trends across multiple user interviews to inform product development?
it's my favorite feature. We convert all the opportunities we identify into embeddings and then use machine learning to cluster them into themes. We then label the themes using GenAI! You definitely have to see the video above to see it in action.
thank you! that makes sense :)
Wow, such a cool product! Excited to try it out. What goes into computing the quality score?
Nice! Quality is determined by a bunch of factors, like how the question was asked and answered, if the answer was a hypothetical or based on direct recent experience.
that makes a lot of sense, thanks for explaining! Direct recent experiences are always much more trustworthy.
Congrats on a launch! Demo looks cool - will definitely give it a try!
thank you! Appreciate your support.
Can fforward eventually conduct AI-moderated interviews and suggest lines of inquiry in real time?
I've tried the service. One note - there's a case when i don't decided yet to use platform or not, a just want to look around. And fforward block me on the onboarding by requiring to load transcript - i'm not ready to share transcript at this time 'cause i have not touched main functionality yet - i don't understand how everything organized inside and that can stop me from going further
I'm VERY keen on exploring this direction.
understood. Watch the video for a walkthrough of everything we offer!