What makes you actually submit your product to a launch directory?
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I recently rebuilt Easy Save AI from a traditional directory into a much simpler product launch platform.
The goal was to remove as much friction as possible.
Founders can now choose between:
Free launch with an Easy Save AI badge
€10 Instant Launch
€29 Premium Launch with featured visibility
Every approved product gets a permanent page rather than disappearing after launch day.
I’m curious from a founder’s perspective:
What actually makes a launch directory worth using for you?
Is it the backlink, referral traffic, permanent indexed page, quick approval, featured visibility, or something else?
Would love to hear what you care about most.
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For me it is whether the page keeps sending real visitors after launch week. A backlink alone is easy to get anywhere, so I check if people who land on the listing actually click through. Quick approval matters less than that. Do you share any traffic numbers per listing with founders?