What is the hardest part of growing your business right now?

Businesses can now improve almost everything:

• Acquisition: SEO, outbound, partnerships, paid channels

• Conversion: positioning, offers, pricing, sales

• Operations: processes, integrations, automation

• AI: research, content, support, workflows

• Product: features, services, markets, retention

Yet some of the businesses I have worked with still choose to stick with old patterns or legacy systems, regardless of how much technology has evolved.

I worked with a manufacturer and retail business that had been operating for more than 50 years.

They started by writing their operations on paper. Quotes, invoices, technical details, customer information. You can imagine.

Their data existed in physical folders, stored across shelves and organized by file numbers.

I recommended moving to cloud-based documents, digital invoicing, and email management through a CRM.

Their response was:

“We know that already.”

“We just didn’t have time to do it.”

So the problem is not finding opportunities.

It is finding the time.

And it is choosing which opportunity deserves attention first.

Every initiative consumes:

Time + money + attention + execution capacity

A useful priority therefore needs to consider:

• Impact — does it change a meaningful business outcome?

• Evidence — is it supported by customers, data, or a clear constraint?

• Feasibility — can it realistically be implemented and maintained?

• Speed — can it produce useful learning or value soon?

• Opportunity cost — is it worth delaying other work for?

AI makes this even more important.

You can now automate a process, generate content at scale, or build a sophisticated workflow around almost any task.

The truth is that AI, in 2026, is increasingly becoming a new name for workflow optimization. The fundamental philosophy underneath it, automation, has existed for a long time.

Possible ≠ valuable.

Automatable ≠ worth automating.

Buildable ≠ worth building.

The sequence we use is simple:

Understand → Find the constraint → Rank opportunities → Choose → Execute → Measure

That thinking is at the core of the Digital Growth & Automation Session.

It is to help you make a clearer decision about what deserves attention next.

What is the hardest part of growing your business right now: knowing what to focus on, finding customers, improving conversion, adopting AI, or automating your operations?