Tool for Track Competitor-need your feedback

Hey Product Hunt community! 👋

I’m currently working on a major revamp of a project called FollowEngine.com, and I wanted to share the vision behind it with the PH community before our official launch.

The problem we’re trying to solve is straightforward: keeping up with competitors has become almost impossible. Large enterprises have dedicated competitive intelligence teams, but startups, indie hackers, and small SaaS companies often rely on spreadsheets, bookmarks, or manual checks that quickly become outdated.

We’re building FollowEngine to automate that process. Our platform continuously monitors competitors’ websites, pricing pages, product updates, ads, and marketing activities, helping teams discover who their real competitors are and understand what they’re doing—without spending hours on research.

Instead of guessing, you can learn from competitors’ strategies, identify trends early, and make faster decisions based on real-time data.

I have two quick questions for the makers here:

1.What competitor insights would be the most valuable for your business? (Pricing changes, new features, ads, SEO, social media campaigns, etc.)

2.How are you currently tracking competitors, and what’s the biggest pain point with your existing workflow?

We’re currently in beta . I’d genuinely love your feedback and suggestions to help shape the product before the full launch.