Norah Sallam

Can we use AI to skip the "awkward phase" of moving to a new city?

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Moving to the UAE is a logistical dream, but a social challenge. We all want a 'tribe', but finding one usually requires a year of surface-level networking.

I’m Norah, founder of Clique. We’re using AI to bridge the gap between 'being here' and 'belonging here.' By integrating trust signals (like UAE Pass) and interest-based matching, we’re helping expats find their circles on Day 1.

Question for the makers: What was the one thing that made you finally feel like you 'belonged' in your current city? Was it a person, a place, or a shared hobby?"

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