After launch, how do founders know if their product is actually being discovered?

I’ve been thinking about product discovery after launch. A lot of founders spend weeks or months building, then publish the product and start tracking visits, signups, clicks, rankings, mentions, or feedback. But those signals are scattered, and they don’t always answer the real question. Is the right audience actually finding the product, and if not, what is blocking discovery?

While building Climbrk, I’ve been trying to understand this gap better. Visibility feels less like one metric and more like a mix of search presence, AI answers, competitor positioning, content, referrals, and user behavior.

Curious how other founders think about this. After you launch, how do you figure out whether your product is being discovered properly, and what to fix first?