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3d ago

What's new in ClickTrail since launch

Thanks to everyone who's followed along. Here's what we've shipped in the month since launch:

WordPress plugin (now v1.10.3)

  • Calendly bookings now keep their ad click. Booking links, inline widgets and popups carry the click ID and consent, bookings come through as book_appointment with their UTMs, and cancellations no longer count.

  • Consent is tighter. We fixed a Complianz issue where an accepted banner could be read as a refusal, Cookiebot withdrawal now clears ClickTrail storage right away, and nothing gets written to orders or form entries once marketing consent is denied.

  • Contact Form 7 only counts a conversion after a successful submission, and duplicate touch records are gone.

  • Settings, Logs and Diagnostics have a cleaner look.

Core SDK (clicktrail-js 0.2.0 RC)

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2mo ago

Clicktrail - Keep attribution attached to every WordPress conversion

ClickTrail is a WordPress attribution plugin that preserves first-touch and last-touch UTMs, click IDs, referrers, and consent context across cached pages, repeat visits, dynamic forms, and cross-domain journeys. It attaches campaign data to WooCommerce orders and supported form submissions, pushes browser events, and offers optional server-side delivery with retries and diagnostics. Start with capture, then enable only the integrations you need.