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The Growth Playbook - 15 growth strategies from Dropbox, Stitch Fix, & more

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The Growth Playbook is a collection of 15 step-by-step strategies from growth marketing experts at Dropbox, Stitch Fix, and LinkedIn.

It provides tactical but in-depth guidance on how to build customer segments, target them in ads, monetize in product, and test results.

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Maker
Hi everyone I’m Bilal, cofounder of ClearBrain (YC W18) and one of the editors of The Growth Playbook. I was inspired to compile the Playbook as I felt there was a gap in the market for in-depth but tactical growth strategies, that best-in-class companies had actually seen results from, and others could easily replicate. So I collaborated with the heads of product and marketing at high-growth companies to compile 15 different strategies with 100+ pages of original content. We tried to cover every stage of growth, including topics like how Frame.io identifies valuable customer segments, how Dropbox runs pricing tests in their subscription funnel, and how Stitch Fix measures the effectiveness of TV ads. Thrilled to see this go live and excited to hear what everyone thinks!
so much quality info to wrap your head around. nice work!
Looking forward to checking it out. Looks great.
Maker
thanks! Was a delight to work on, as I found myself learning so much from each author as their chapters came in. :)
When is this book coming out?
Great design and super useful content at first glance, looking forward to dive deeper into it. Thanks for the hard work and willingness to share!
Maker
thank you! We were fortunate to have many great authors and growth leaders kind enough to share their best practices. :)
This is killer.
Looks like awesome content! As a note the website seems quite jumpy on a mobile (for me). The form field keeps going up and down.
Maker
Sorry about that! We'll look into it.
good project
If you want to do business, it seems to be the right book. But nowadays marketing is drowned by the SEO. Thereby, it is hard full making goals in marketing, so, I`ll advise you to have some discharge. Last week I relaxed with beautiful ladies having a threesome in Munich. That`s all here