How often do coupon extensions show up at your checkout?
Hey all, I'm Doug, the maker of Benson. We launch here on Tuesday 6 October.
Quick backstory: I started out on the paid search team at vouchercloud, inside the affiliate industry. From there I watched coupon extensions pop up at checkout, apply a code the shopper never went looking for, and take the last click and the commission. Now AI shopping agents are starting to do the same thing: they fill carts and try discount codes on people's behalf.
Before we launch, I'd love to hear from anyone who runs a store or works with one:
Do you know what share of your checkouts involve an extension or an agent?
If you could see them, would you block them, cap them, or let them through and just measure?
Has an extension ever spread a code you meant for one channel only?
No wrong answers. I'll read every reply, and they'll shape what we build next.
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