What would make you open a life sim again on day two?

I'm Sezgin, the solo maker of BeMatrx, a mobile life sim where you pick one of 90 real cities and one of 12 careers, pay rent, and get paid on the 1st at 9am. No real name or photo needed.

The feed ends when you've seen everything from the people you follow, and nothing is sold for real money, so nobody buys their way ahead.

One thing I keep wondering about: what makes a game like this worth opening on day two? A reason to check in, a person you met, a payday, something else? Tell me what you'd want and I'll read every answer.