What are you doing to understand how AI sees your business?
Hi, I’m getting ready to launch AuditSpark, and one of the things that pushed me to build it was how quickly website visibility has become more complicated.
SEO still matters, but now there’s another layer. What happens when someone asks ChatGPT, Claude, Gemini, Perplexity, or Copilot about your company, your category, or the problem you solve?
A site can rank reasonably well in Google and still be difficult for AI systems to crawl, understand, or confidently reference.
That raises a question I’m curious about... Are you doing anything today to measure or improve your visibility inside AI answers?
And if you are, what are you actually looking at?
I’d especially love to hear from founders, marketers, SEO professionals, and agencies. I’m interested in what people are measuring today versus what still feels like guesswork.
Replies
Wearing another hat: I run The Citation Lab, which uses AuditSpark as its engine. So this is a practitioner's answer, not a neutral one.
Yes, we measure it. One of the most useful things we've measured is our own failure.
The Citation Lab scores 98/100 on AI readiness. Its actual AI visibility is 11/100. Share of voice: 0%. With focused on-site work, we moved readiness from 93 to 98 and visibility didn't move at all.
Readiness is what you control. Visibility is what the engines do with it.
So the number we lead with is the citation source ledger: of 305 captured citations in our category, our own domain accounted for 1. A competitor had 25. Community sources had 13. Review sites: 0. Directories: 0.
That tells us the next work probably isn't on our homepage. It's off-site.
Second is intent coverage. Ours is currently 100% factual and 0% discovery or comparative. Engines surface us to people who already know our name, but not to people exploring the category or comparing options.
The part that's still guesswork is attribution. Measuring the gap is doable; understanding exactly which actions caused a citation, or guaranteeing one, isn't.
That's the distinction I think often gets lost when we talk about AI visibility.