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Attio Automations - Powerful, customizable automations supercharged by AI

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The future of automation, right inside your CRM.

🛠️ Build powerful workflows for your GTM team.
🤖 Supercharge them with AI for intelligent automation.
🔗 Integrate & orchestrate with tools in your stack.
🗂️ 20+ out-of-the-box templates for your GTM motions

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I guess this will or have been asked before. But how do you compare to OpenAi's own agent builder that they launched yesterday?
Maker
Hey André - thanks for your question! Attio Automations are designed to provide structured automations on top of our CRM product, which gives you a single place to combine customer and product data. Our AI blocks sit on top of OpenAI and Google Vertex APIs to provide LLM powered magic based on that data context. We're super excited about OpenAI's new GPT library - we see it as a logical next step for the OpenAI platform and we'd love to allow customers to call those newly created GPTs through our Automation tool. You can think of Attio Automations as an orchestration layer for calling different products and services in reaction to data changes - if the most helpful integration to call is a GPT then we want to make that possible!
Congratulations on the launch! Loving the fresh take on GTM with your AI-driven automations! It's evident how this could redefine productivity by shifting focus from menial tasks to high-value activities. Curious to hear what's the future roadmap for this feature?
Maker
Hey Kavir - thanks so much for the kind words! We have a dedicated product team here at Attio dedicated to all things Automation - so you can be sure we're going to keep improving the Automation product from here! Some of the things we want to tackle immediately are improving the way the product handles looping and iteration, as well as expanding our integration ecosystem!
Thank you Kavir for the kind words and your support!
Attio was already the best-designed CRM out there, and they outdid themselves with those amazingly powerful workflows! Congrats team ⚡️
Thanks - we have to stay ahead of the pack now!
Thank you Thomas, this is exactly the kind of comments that keeps us going!
Thank you for your support! - Kyle
thanks Thomas! We truly believe so as well!!
Thanks so much, Thomas!
I'm one of the cofounders of a relatively new B2B SaaS company (we make Registered Agent compliance software that automates secretary of state filings) where I run go to market and started using Attio after reading about it in a forum somewhere. The flexibility of the platform was already great, but I have been using this update since Alpha and it gave me the ability to do virtually anything I want. It's been awesome. Candidly, I'm a bit of luddite, and the usability of the product requires no training. Recently, I've been using it to create historical records/time stamps/etc based on events in our pipeline, as well as linking various pipelines together (lists in their parlance). Love it. I have virtually no CRM upkeep, which is crucial at this stage. It's future proofed Attio for us for the foreseeable future, which is one less thing I have to think about.
Maker
Thank you so much for the kind words! I'm thrilled to hear that Attio is allowing you to effortlessly scale your Go to Market and we're so grateful for your support during our Alpha!
no worries - I've been providing a lot of feedback via your in product chat and I have to say your customer success team is excellent as well. Snappy response times and they seem to deeply understand the product. It's refreshing.
That's amazing to hear, we would advertise '"no CRM upkeep" but I'm pretty sure people will feint at the thought of it
Congratulations on the launch! I love the design and how intuitive the app is. Other CRMs I've used in the past look bloated and uninspiring. I also appreciate the free plan for smaller teams. Good luck!
Thank you for your support! - Kyle
Thank you Iskandar! We're definitely lucky to have world class designers here :)
So glad to have you on board!
As a happy customer of Attio and beta tester for the workflow features, my experience with Attio has been deeply gratifying. Each session with the product showcases its sophistication and impeccably crafted CRM interface. Congrats to the team for the amazing work!
Maker
Thanks so much for the kind words Yohan! We're so proud to be able to support you and the Hyperline team!
Thank you for the high praise! Much more to come
Thank you Yohan! ✨
Thank you for your support! - Kyle
such kind words! We will keep building for our customers!
Awesome product and awesome team! Have been using automations ever since release in Alpha stage and it's been great. I use automations to: 1) assign health scores to workspaces and add them to the right list 2) identify and reach out to PQLs I you're a B2B SaaS company doing PLG this is the CRM you need 🔥
Maker
Hi Alberto 👋 Thank you so much for helping us build Automations alongside you and your team! Those are exactly the kinds of use cases where we think Automations are uniquely positioned to add value for B2B SaaS teams - so really thrilled to hear they are working well for you!
Hey - amazing to hear about your use cases and interested to see what else you build in the future. Have you considered assigning tasks based on the health scores and status of your PQLs?
You're using it exactly how we hoped! Thank you for being in our alpha program ✨
so glad you like our hard work! Its all for our customers ☺️
Thanks, Alberto! It's fantastic to see you getting the most out of Automations for PLG. Your feedback drives us to keep building. Cheers to growing together! 🚀
Congratulations on the launch! Really looking forward to seeing more. It feels really intuitive to use to an everyday user :)
Thank you - Lots of design / product / engineering thought goes into providing intuition!
Thank you for your support! - Kyle
Love the "Automations" feature! it's super-easy to use and clutter free (which is a key thing when building workflows), and it saves the need to add a 3rd party tool like zapier, just to get the 4-5 main things done. In general, i'm a big fan of in-app workflow tools (like airtable has), because they are just easy to start with and get the basic things done. For complex things there's make or zapier.
so good to hear - thanks so much, Uri!
This is amazing to hear and with our integrations there's so much more to come and even more complexity we can simplify!
Thank you Uri! We're so glad you like using automations ✨
Thanks Uri - we love the fact that you love it!
Thank you for your support! - Kyle
Love that you guys rethink every CRM status quo out there, now with workflows – it looks amazing. Keep it up!
thanks so much, Jakub! 🎉
Very high praise indeed - thank you!
We love that you noticed that's what we're trying to do! Thank you ✨
Thank you for your support! - Kyle
hope you love the workflows as much as we do!
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