Asmi AI - AI that handles your personal chores in the real world

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Asmi calls you every morning. You talk - it handles the day. It calls services (dentist, salon, plumber, bank, insurance) or people (friends, colleagues) to coordinate, book or resolve things. Updates you on iMessage or WhatsApp when done. It can navigate IVRS, wait on hold and handle complex conversations well.

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Hey Product Hunt 👋 I'm Rishi - co-founder & CEO of Asmi.

I've built India's largest home appliances company ($500M rev, $100M raised). I spent years at Flipkart building products for 500 million people.

This is the most personal thing I've ever shipped.

The problem hit me on a Tuesday.

I had 12 things to do. Not hard things. Not creative things.

Call the dentist. Fight a charge with the bank. Follow up with three contractors who'd gone quiet. Book a restaurant. Chase my accountant.

Every single one needed a real phone call - hold music, IVR menus, "your call is important to us," the works.

I had Claude, ChatGPT, Gemini open in three tabs. All brilliant. None of them would pick up the phone.

That Tuesday cost me four hours.

So we built Asmi.

Every morning, Asmi calls you. You talk - dump everything on your mind. Then Asmi handles it. Real calls to real people. It navigates IVR menus, waits on hold, does the back-and-forth. You get a WhatsApp or iMessage update when it's done.

No app. No chatbot. Just things actually done.

Week one looked like this:

  • Called 3 plumbers, compared quotes, booked the best - user did nothing

  • Checks in with a user's mother every day. In Italian.

  • Called 5 resorts to check specific requirements and book a team offsite

  • Photo of food preferences → called the restaurant → order placed

Why now? Every AI lab built a brilliant thinking machine. Nobody built the one that acts in the physical world. Voice is the oldest interface. Banks, doctors, contractors, government offices — most don't have an API. Asmi doesn't need one. It just calls.

The team: My co-founder Satwik Kottur is a CMU PhD, ex-Meta AI and DeepMind. He built the engine. I'm making sure the world knows about it.

I'll be here all day. Every comment gets a reply - from me and the team.

One ask: what's the one chore you've been delaying for days?
Drop it below — let's see if Asmi can take it off your plate today 👇

 Many congratulations Rishi and team! Excited to hunt Asmi AI today! :)

How I Met the Makers

I met Rishi, co-founder and CEO of Asmi AI, about a month ago. I was genuinely surprised by the product’s actual availability, as I’ve seen many products claim to solve this problem but never truly build it.

In the past few months, several makers approached me trying to build this same solution, but they never delivered anything real.

What Is Asmi AI

Asmi AI is a personal assistant that handles your real-world chores through actual phone calls. Every morning, Asmi calls you; you share your tasks, and it takes care of the rest.

It contacts services like dentists, salons, plumbers, banks, and insurance companies or reaches out to friends and colleagues to coordinate, book, or resolve things.

Once completed, it updates you via WhatsApp or iMessage. Asmi navigates IVRS menus, waits on hold, and handles complex back-and-forth conversations effectively.

Why I Endorse Asmi AI

Rishi and his team come from a credible background. They’ve cracked something broader in consumer AI that we’ve long missed from Product Hunt leaderboards, which are mostly enterprise and business-focused.

I endorse Asmi AI because it addresses real-life pain points, when AI starts taking over our greatest daily burdens, that’s when the true AI revolution begins.

I’m someone who needs to check in frequently with many things and people, and Asmi’s ability to handle IVR calls and back-and-forth conversations is particularly interesting.

Getting updates through WhatsApp and iMessage is incredibly useful, and it truly feels like an assistant I’d want to use daily.

Give it a spin! :)

 Thanks a lot, Rohan. You do have a great taste in consumer products :)

 Been inside this product for a while now. What keeps striking me is how much the team cares about whether the task actually got done -- not whether we handled it gracefully or gave a smart response, but did the real-world thing happen. Most tools stop at the edge of the digital world. Asmi doesn't. It picks up the phone, waits on hold, navigates the IVR, talks to a real person, and comes back with a result.

My own annoying chore, Asmi helped me with - I'd been putting off calling a specialist doctor for three months. Long hold times, 3-4 month waits, just didn't want to deal with the mental load of planning it out. Mentioned it offhand on a call with Asmi. It set the whole thing up and made the appointment. Still couldn't believe it honestly :D

That’s a interesting one!!! Good luck 🚀

 Thank you. We’re seeing the same feedback across cohorts and geographies - users are loving it!!

This is fascinating. The Tuesday scenario is all too real. For me, the chore I’ve been delaying is calling three different insurance providers to compare renewal quotes because the hold times are unbearable. If Asmi can navigate those IVRs and get me a side-by-side comparison without me lifting a finger, that’s a game-changer. ;-)

 Yes Diana, you hit the nail! Asmi does all of this and more! It can call multiple vendors in parallel, navigating IVR, wait on hold, and come back to you on chat when the task is done :). It handles the task completion loop efficiently.

 That parallel calling feature is a game-changer for time-saving! I’ll definitely be keeping an eye on Asmi as it evolves. Thanks for the quick reply, Rishi.

 Yes, Asmi is getting better each day. Do try and share your feedback with us! Thanks Diana.

 congrats on the launch Rishi. Very cool. How do you deal with the edge case responses that aren't "conversation natural"?

   Thanks Zolani!

Asmi can handle various modalities like PDFs, screenshots, and voice notes to enable users to dump what's on their plate without friction, beyond conversational text. Hope that answers your question :)

This sounds cool but I'm wary of giving it so much personal info on addition to the ability to mimic my voice. How do you make sure it won't go off the rails?

 Hi Marat - Asmi does not mimic your voice. Asmi is your personal AI with its own personality, voice and a dedicated phone number. It introduces itself as your personal assistant to the world, and not a copy of you. Also, you don't need to give any data to Asmi to get it to work. Just pick up Asmi's call, pass on your tasks - it asks all relevant questions to get context and gets to work.

 Totally get the hesitation and a fair concern.

A few things worth knowing: Asmi only acts when you explicitly tell it to - it won't make a call, send a message, or take any action without a direct instruction from you. Every call made on your behalf opens with a clear disclosure that it's an AI. You have full access and deletion rights over everything it stores. On voice: we use AI-generated voice for calls Asmi makes on your behalf - we don't clone or replicate your voice.

Happy to answer anything specific. Check out our detailed privacy policy here -

Congrats on the launch, guys!! So excited to see it go live 🚀

 Thanks Suhas, you have been a great support!

 Suhas! Had to do a double take here -- It's been maybe 17 years since I spoke to you back in NPS INR. Still remembering those volleyball games. Small world, eh?

Thanks a bunch for all the support!

hahahaha no way what a small world! Super cool stuff you guys have been upto - catch up soon :)
Interesting approach!! What has been the biggest challenge in making the AI feel context aware rather than generic?

 Thanks Harini. Great question.

When users start using Asmi on day one, we don't ask for any integration or access to any of their personal apps. Asmi calls them every morning, and users share their personal chores to be done that day. That's how Asmi gets context on users each day, and it compounds over time.

To answer your question directly, the biggest challenge in this was that we were thinking we can directly integrate with users' email and calendar to pull up context, but then majority people are not comfortable sharing access to their private data on day one. That's where we created this experience where we don't ask them to integrate anything. It's frictionless and privacy-first. Whatever they want to share, they share, and we keep building this context and show them the value. On day 15 or day 30, users get really comfortable integrating more tools, and that helps them share the context easily, and Asmi becomes more high-agency and autonomous over time.

Thanks for the detailed response… The “earn trust first, integrate later” approach is a thoughtful design choice 👍

   If you truly believe in the core thesis and the high baseline utility of the product, you can let that do the talking. That's how it is with Asmi. We trust you'll love it with or without integrations, so we can focus on providing you the best experience first.

Cool I will give it a try and share my experience after a week

 Looking forward to it!

Well, every real-world task that matters dead-ends at some receptionist who'll never ship an endpoint. You seem to be on the right track with the product. Tricky thing could be when a bank or salon asks to confirm an OTP or the last 4 of a card mid-call. Does it hand back to you live or just drop the task?

 Hi Art - great question! Asmi has access to the world knowledge. Before initiating any task, Asmi will come up with all relevant context required to complete that task at one go. It will first get the context from the user over a quick call or chat. It moves forward to make the call after that. If there is some new info required while it’s talking to bank or others, it will come back to you to over chat, get the context, and immediately close the loop. It is trained to always complete the task, never drop it. Hope it answers your question :)

This sounds pretty cool but I’d be a little hesitant to give AI responsibility like that, especially for something like “fighting a charge with a bank”. How do you make sure it doesn’t book something wrong or spend money in the wrong place?

 Hi Luke - great question! The case you highlighted, if Asmi needs to fight a chargeback, you just need to pass on the relevant info via text, a screenshot or a quick call . It will quote the same facts to the bank and resolve the issue. It does not need your personal card information or any access to your financial accounts. It is built to resolve issues with the information you choose to share with it. Hope it clarifies your doubt.

okay that makes more sense. That means it likely won’t hallucinate at the wrong time it sounds like. I appreciate it!

 That's absolutely right :)

Perfect for introverts, but I still worry - will it be normally accepted from the other side. Is it using my voice?

 Hi Kate - we totally understand your worry. People generally are very responsive to Asmi knowing it’s calling on behalf of a real customer, and there is a real order, booking or issue that needs resolution. Also, the experience is almost similar to talking to a human being given Asmi’s personality, 50+ languages it can speak in - with the authentic accents.

No, we do not copy user’s voice. Asmi has its own personality, voice and a dedicated phone number.

This sounds really interesting and genuinely useful. I'm personally not a big fan of voice calls, but in real life there are so many situations where you still have to call someone, especially when almost everything now requires booking or confirming in advance. I'm curious: does Asmi support multiple languages? For example, if I'm traveling abroad and want to book a local hotel or call a restaurant to reserve a table, could it help handle that in the language too? That would be a really helpful use case for travelers.

 Thanks Evak!

Absolutely! Asmi can place calls in multiple languages, either explicitly requested by you or smartly deduced from the task context (e.g., using location cues).

This multilingual flexibility ensures Asmi works seamlessly across the globe without any hassle, making it a perfect travel companion for handling local bookings and reservations abroad.

Really interesting execution. The AI that calls people category feels ready to explode. 💥

 Thanks Alexander. That’s true. Asmi is leading the way for consumers!

 Calling is only step 1. Getting that appointment booked, or making sure the cake you ordered will be ready is where it's really at. The magic is in closing the loop!

This reminds me of having a chief of staff for personal life. Congrats on shipping!

 Thank you so much—"chief of staff for personal life" is the ultimate compliment and exactly what we aimed to build! We'd love for you to experience that firsthand by trying it out.

 Incidentally, that was the first internal title we had for the product! Your comment feels like we've closed the loop!

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