Anna Johansson

If you had to choose only ONE for a startup launch: iOS, Android, or Desktop? Why?

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We’re constantly helping companies expand across mobile and desktop platforms. One question that never gets old for founders is: "Where should we place our first big bet?"

If you were launching a startup today and could only pick ONE dedicated platform to focus on for the first 6 months, which would it be and why?

🍎 iOS: High-spending users, premium ecosystem, and great for brand prestige?

🤖 Android: Massive global reach and often a more flexible entry point in emerging markets?

💻 Desktop (macOS/Windows): Better for deep-focus work, higher retention for B2B, and that "always-open" presence on a user’s workstation?

We’d love to hear your reasoning! Does your choice change if you’re building B2B vs. Consumer products?

Let’s discuss!

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