What the heck is context?

Hard to believe now, but back in 2024 when we named our concept the "Open Context Layer," every pitch and networking event ended the same way:

"What the heck is context? Who needs it? Why would I even bother?"

I'd spend 3-5 minutes explaining that context is your data, in a portable format, pluggable into any platform. I cycled through every analogy I could find: "think of it like a USB stick," "imagine carrying a briefcase with all your important documents," "a Google Drive that connects to platforms."

But now when I say "we're building an open context layer" ... people just get it.

We're quick to complain about the hard parts of startup life. But sometimes there is a silver lining..

This is one of them. Staying at a problem long enough that you stop having to explain it. The world catches up, and suddenly you're speaking the same language.

If you're curious of how the open context layer manifested, check out AI Context Flow -> https://app.plurality.network