Day 36 building AffiSpark

I think a lot of heavy product flows have the same root problem.

Each step creates more uncertainty than it resolves.

The user clicks and now they have more questions:

did it work?

what happens next?

am I paying too early?

will this track correctly?

That is when a flow starts feeling much heavier than it really is.

For AffiSpark, the preview page, in-browser walkthrough flow, surfaced billing errors, and promo-code attribution all helped partly because they closed questions instead of opening new ones.

I think a good step should narrow doubt before the next step appears.

A bad step asks for action while leaving the user with three new uncertainties to carry forward.

My current rule: before I optimize a step, I want to know what question it is supposed to close.

Founders: what part of your product got easier once each step started answering the previous question instead of creating a new one?