Day 32 building AffiSpark

I think founders mislabel a lot of friction.

A step does not always feel bad because the step itself is bad.

Sometimes it feels bad because the previous step promised a different kind of experience.

Safe to explore -> pay now

Take the next step -> leave the browser

We track attribution -> only on the cleanest possible path

That is not just friction.

That is a broken promise between steps.

For AffiSpark, the preview page, in-browser walkthrough flow, and promo-code attribution all came from that same lesson.

The ask feels wrong when it no longer matches the story the product was telling one step earlier.

My current rule: when a step feels heavier than it should, check whether the flow changed its promise mid-way.

Founders: what part of your product was really failing because it broke a promise made by the step before it?