Ask ChatGPT what to buy in your category. Is your brand even in the answer?

Random thing to try if you run a brand or do marketing.

Go ask ChatGPT (or Perplexity, Gemini, whatever) something a normal shopper would ask. "what running shoes should I get," "best carry-on under $300," that kind of thing.

Then just look at which brands it actually names. Usually it's the same few over and over. Everyone else basically doesn't exist.

I've been staring at this a lot lately while building Aeris and it kind of freaked me out how locked-in those answers are. There's no ad auction for it, no dashboard, nothing - and most brands have no clue they're not in there.

Anyway, curious what other people see. Drop your category and whether your brand made the cut or not. Want to know if it's this bad everywhere or just in some spaces