Tis’ the season for kindness. Thankfully, we're sharing a handful of new products that are making it easier to give.
Over the last few decades, cause-marketing has become a powerful tool for nonprofits and charities to fundraise. So powerful that in a recent survey by Sprout Social, 66% of respondents said they think brands should take a stand on social and political issues. Cause-marketing lets for-profit businesses enjoy increased profits and give back to a cause that aligns with similar goals, while nonprofits reap the donations.
That’s why we think POGO is an interesting product. Maker Joe Perl launched the charitable platform last month which is “powered by purpose-driven brands.” In other words, brands like Vita Coco (coconut water) and allplants (plant-based meal delivery) can use the platform to offer discounts to customers in exchange for a donation to the charities they are funding. In a way, it feels like personal fundraising pages, but for brands. Perl shared that POGO is an MVP, but is onboarding 20+ partners each week with 300 users so far.
You may have caught the launch of the Carbon Neutral Club with a related offering but targeted on fighting climate change. Users calculate their carbon footprint by answering a few short questions about their habits, and the platform determines the cost of your membership based on your footprint. Members can take advantage of savings across sustainable brands partnered with Carbon Neutral Club.
Two more new products to check out in the charitable giving space are Headado and Daffy which are working to make charitable giving easier, as part of your regular routine.
Hedado is working to simplify your charitable giving by handling donations for you as a single transaction. Just choose which charities you want to give to, allocate your support, and Hedado will make your regular donations and track your receipts for tax time.
Daffy has a similar offering. Users can choose how much they want to put aside on a regular basis, and lets you contribute via cash, stock, or crypto. Your giving fund can also grow through “one of [the company’s] nine modern investment portfolios," where it grows tax-free. That means more money to the charities you want to support. 🙌
Still don’t know your DAOs from your NFTs? Check out Odyssey, which is “on a mission to onboard the next 1 million people to web3.” It’s doing so through high-quality, 100% free web3 education.
It’s also a DAO — and what better way to understand a DAO than join one?
Pendo just doesn't talk about product-led growth, they live it as well. That’s why they released Pendo Free in November 2020; a free-forever version of Pendo that helps you better understand your users with analytics and engage with them using guides. In October 2021, they took another product-led step, opening Pendo Free to mobile apps. With this new release, you can understand all aspects of your user's cross-device journey as well as how they behave and interact with your mobile apps.
