Last year, Apple acquired 17 companies. Tim Cook is on an acquisition spree, and it doesn't look like he's stopping anytime soon.

Yesterday, Apple announced their latest acquisition: Texture, the Netflix of magazines. The digital newsstand gives readers access to 200 digital magazines like National Geographic and Esquire for $9.99/mo.

Apple is doubling down on trusted, original content. They're reportedly investing $1 billion into original TV shows this year alone.

It's working: Apple pulls in $8 billion every year from their "subscription services" like Apple Music and (soon-to-be) Texture. That's more revenue than Apple makes from Macs and iPads. 👀

ICYMI, we've pulled together some of Apple's acquisitions from 2017:

📱 Workflow, so you can automate all of the things on your phone. They received an Apple Design Award in 2015 (and were promptly acquired).

🎙️ Shazam, so you can always know what song was playing. Apple reportedly paid ~$400M for the London-based company.

📈 Turi, a powerful machine learning platform for developers and data scientists, which sold for a reported ~$200M.

🤗 buddybuild, a tool for developers to quickly gather feedback and iterate on their apps. Made in Canada! 🇨🇦