Notion-like data

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Maker Hoshang Mehta painted a brilliant picture of a day in the life of a data analyst. Here’s just a snippet:

“I then turned into a dashboarding wizard with my BI tools to create my 122345th dashboard that no one ever looked at.”

Ouch... (me, running to look at those dashboards I requested from the data team)

Mehta is the cofounder of Airbook, a data notebook that has native connectors to apps and tools with data, enabling teams to generate insights collaboratively together. The tool aims to improve the investigative and problem-solving nature of data that all data-driven professionals experience at work.

Airbook resembles Notion’s UX, but imagine if Notion allowed you to connect to your data right in the workbook. That includes eCRMS like Salesforce, marketing tools like Hubspot and Braze, finance tools like Stripe, and of course, BI tools and databases.

This means that not only can you generate insights outside of silos, you can do it without code. But you can also use SQL. And you can do it all collaboratively with your team.

Just yesterday, I wrote about the new Dashboards in Equals, another tool that offers a whole new level of ease in reporting. I'm loving this movement towards data accessibility, both for the data analysts who MacGyver their way through the day and their data-deprived teammates.

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