The competition between Apple and Google is giving us whiplash this week.
Yesterday Google launched Google for Creators, a new website that recommends guides, tutorials, and product information for creators based on their goals, niches, and experience level. It’s another product on the increasingly heavy toolbelt for creators.
That followed Google’s drop of the Google Pixel 6 and Pixel 6 Pro earlier this week. The phone ships with Android 12. We talked about the new OS back in May which includes Material You — Android’s new design system and the biggest design change in its history. The OS also publically launched for Pixels 3 and up and will be made more broadly available to Samsung Galaxy phones et al. later this year.
Other than Material You, notable features of the new Pixels are Google’s Tensor chip, the camera, housing, and the price.
Tensor is Google’s first in-house processor, with a custom TPU (Tensor Processing Unit) for AI built right into the chip. The chip was created to allow for more AI processing without sacrificing battery power (Google promises 24-48 hours of battery life). It’s Google’s first foray into SoC (System on a Chip) design.
If you hated the notch on the MacBook Pro, maybe you’ll like the full protruding bar that spans the back width of the phone. Or you'll hate that too, but maybe you’ll think the camera updates are worth it. The new bar holds a new sensor which outputs 12.5-megapixel images and enables it to capture 150 percent more light than the previous model. There’s also a 4x telephoto camera on the Pro and updates to the front-facing cameras. A more fun update is new editing features like a “magic eraser” tool.
The phone’s price tags at $599 and $899 are one of the biggest conversation topics, as this marks Google’s entry into competing with more premium smartphones like iPhone 13 and Samsung Galaxy S21.
Over all this big tech hype?
Hey, you’ve options! If you’re the type to take the road less taken, don’t miss these launches:
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