A new app called Superlocal is here to help you connect with your local area — but differently from how Nextdoor does it.
“The closest we've seen a social platform come to connecting people locally is Nextdoor. You could argue that, while their product does get people nearby communicating more, it often drives people further apart. Superlocal exists to help us feel better connected to where we live, making us happier and more empathetic towards our community." - Alex Kehr, CEO of Superlocal
Superlocal wants you to love where you live. It’s focused on creating more positive social interactions with:
- Images requiring location tags. Kehr says this subconsciously promotes showing off where you live.
- Requiring tags based on current location with the goal of making tagging authentic and casual.
- The ability to follow people in other cities to stay connected to your old hood.
Meanwhile, Nextdoor has been working on Craigslisty features. It noticed buy/sell listings on the app increased by 80% since the start of 2020 — 25% of the listings advertised free stuff. Last week, Nextdoor launched a Free Finds feature to browse free items in the neighborhood. You don’t have to be a member to scroll through free listings, but you will have to sign-up to actually contact the seller (the growth hackers are watching).
Facebook? It wants a bigger piece of what Nextdoor built (It must be doing plenty right with whispers of an IPO are in the air). Facebook launched Neighborhoods in Canada last month which is essentially a Nextdoor clone.
Launching in what’s recognized as one of the friendliest countries in the world seems like a good start, eh?
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