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The startup acquired for $5.3 BILLION
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A big acquisition happened in fintech this week. Visa bought Plaid, a startup that develops financial APIs, for $5.3 billion, in a deal that effectively doubled Plaid’s last private valuation.
A refresher on Plaid: It’s kind of like Stripe, but instead of helping individuals send and receive payments online, it helps applications (like Venmo,
Acorns,
Robinhood,
Coinbase and
Gemini) connect with users’ bank accounts. 25% of people who have bank accounts in the U.S. have reportedly connected to the service (through an app like Venmo).
According to
a blog post from Plaid CEO Zach Perret, the company will continue to operate as an independent business unit under Visa.
“We were very impressed by the Visa team from the minute they approached us. They share our vision for the future of financial services and have deep respect for the developer community we support.” - Zach
According to Visa’s
deck on the acquisition, they are hot on the fintech sector. Some notable launches in fintech we’ve seen over the past year (in case you’re looking, Visa):
💸
Atom Finance is like Bloomberg Terminal, but for free
💸
Stripe Capital offers instant loans to customers
💸
Coin Assistant is the “Venmo of crypto”
💸
Lannister is an encrypted personal wealth manager
For a lot more fintech products, go here.
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We asked 34 customers what Viktor does for them. Not one said chatbot.

They kept using words like colleague, coworker, team member. One CEO called it the glue holding their e-commerce business together, which is a lot, but also… you see why. It lives in Slack and plugs into 3,000+ tools, so instead of jumping between tabs, you just ask for the thing. Pull Stripe against HubSpot, check Sentry alerts, spin up a campaign brief, build a landing page, send a report upstairs. It all happens there.
It has already hit top 5 on Product Hunt with 130 comments, is SOC 2 certified, and your data does not train models.One user said it was the first time AI felt like a real coworker, which is either exciting or slightly concerning depending on your week.
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Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.