On Friday at the Model 3 handover event, Elon Musk quietly delivered on the final step of his Secret Tesla Motors Master Plan
, which was published on August 2, 2006 – exactly 11 years ago today.
In one of the all-time great entrepreneurial endeavors, Musk summarized his master plan in 3 simple steps:
1. Build sports car
2. Use that money to build an affordable car
3. Use that money to build an even more affordable car
While doing above, also provide zero emission electric power generation options
Don't tell anyone.
The Roadster, a low-volume sports car designed to appeal to the ultra wealthy, had production delays and nearly bankrupted the company in 2008 (in what Musk calls "his worst year ever"). And yet, it funded the development of what Consumer Reports called "the best car ever made."
Meanwhile, Tesla has created a worldwide supercharger network, built a Gigafactory, introduced new products like the Powerwall and Solar Roof, and acquired SolarCity (which was named in the 2006 master plan).
In 2014, when announcing that anyone can use Tesla's patents (in good faith), Musk stated the company's mission: "Tesla Motors was created to accelerate the advent of sustainable transport."
The Model S showed the world the potential of all-electric. The Model 3 is the mass-market car that Elon Musk has always wanted to create, inspiring automakers to follow Tesla's lead in the space. 11 years on, and Musk's vision of a zero emission future is coming together. ☀️⚡️
In 2016 Elon Musk became a 2x Golden Kitty Award Winner. He proudly tweeted: “Was wondering what those were” in his acceptance.
With The Boring Company and Neuralink being two of the most upvoted products of 2017 to date, Musk could become the only back to back Golden Kitty winner who has not done a LIVE Chat with the community, yet.
If you'd like Elon to do a Product Hunt LIVE tweet @ElonMusk this secret message:
@ElonMusk All Your Golden Kitties Are Belong To Us. Happy 11th 😽 www.producthunt.com/newsletter/379