Late last week Snap launched their first desktop app, bringing thousands of its AR lens and face filters to YouTube, Twitch, Skype, Google Hangouts, and other video chat apps. This is Snap's third big platform play, following the release of SnapKit (it's “Facebook Connect”) and Lens Studio (a tool to create AR experiences) earlier this year.

Arguably the most interesting use case is in esports, augmenting the personality and experience for those broadcasting on Twitch, Douyu, and other livestreaming platforms. As Dave points out:

"Wicked smaaaht. Are Sponsored Lenses a part of the distribution too? Imagine a Twitch player with a huge following using a Sponsored Lense on an hour long feed."

If Snap can help streamers make money, Snap Camera could attract a new audience and use case to combat its falling stock price. 😁