... bound to fall behind. I call this the "entry phase." Like you, I successfully navigated this stage. However, the next challenge awaits: conversion. Anyone with experience in e-commerce knows that the 4P strategy is used to boost conversions. Alternatively, one can keep the conversion rate constant (mine, for instance, is a very average 5%)and focus on maximizing impressions. External advertising and social media activities are examples of ways to maximize impressions. I have recently begun testing in this ... ... That is a point I am focusing on as well. Marketing requires a significant investment of both time and money. Like a software developer, my own nature rooted in the craft of shoemaking was focused on the act