... Ever tried to engage users with a software product? It s not easy. Trust me. Dozens of users tried MassProspecting during the private beta back in June. I recorded every session with SmartLook . Watched every click. Every hesitation. Then I tweaked the dashboard. Again. And again. Until every new user could use it without asking questions. No friction. Just flow. UX isn t a feature. It s a process. Comment from Leandro Sardi(@leandro_sardi): Feel free ...