... ismaelyws): Hi Nika, yes, definitely scaling. I have no issues coming up with ideas and building, but scaling, marketing, is definitely the biggest challenge. Back in the early 2000's when I started my first business I was using Overture (which became Google Ads). Those were the days. $0.05 to $0.10 per click, I was spending $3000 per month and doing a million plus in sales. Since then I feel like paid marketing channels have become too expensive for startups ... ... credential to accept that the credential itself is the bottleneck. nobody disagrees that hiring is broken. everybody is loyal to the broken artifact because it is the only one they know how to make. the workaround: ship the alternative