... visual style. The pages worked, but they often lacked personality. Over time, I started changing how I worked with these tools. Instead of only providing hex codes, I began defining where each color should be used: primary actions, accents, hoverstates, disabled elements, backgrounds, and borders. That alone made a noticeable difference. I also stopped relying on vague phrases like modern and clean. They do not really communicate much. Clear rules around spacing, typography hierarchy, border radius, section density ...

... from Leon Xue(@leonxue1): @adam_lab  Thanks for sharing! It sounds like, given your product, those small changes make a big difference in email design. Comment from Sean Howell(@howell4change): Too many to list: Onboarding changes interests / more vs less / word clouds vs