... original idea behind GenPage was simple: if you ve taken the time to write a relevant sales email, the page someone clicks through to find your offer should feel relevant too. So we made it easier to create a dedicated page for each prospect. Something that helps them see how your product or service fits their business. Working with customers, we saw the same problem across their campaigns. Someone clicks an ad for CRM for real estate agents and lands ... ... homepage that talks to everyone. The ad did its job. Now the visitor has to figure out the connection themselves. That pushed us to expand GenPage