... meeting software tool, so we ve pushed hard on LinkedIn. It makes sense for our category. I ve found personal channels almost always outperform the brand account, so we ve leaned much more on mine than anything else. People want people. True for most platforms. I ve also been testing recently to post a hot take on a big AI news story. I posted about ChatGPT ads and Google allowing agents to checkout for you just as the news ... ... support, trust by association, and proximity to the types of users we thought were most likely to care. I think this is a really underrated one. Think about creators as business partners not just rented space. Thank you Sophie , Elisabetta