... makes pricing easier. Products from anonymous creators compete on price. Products from known practitioners with a track record compete on trust. That's a completely different conversation. Comment from Samir Asadov(@samir_asadov): For specialist/practitioner products this 'brand vs product' framing breaks down the product IS the brand statement. A financial model template built from real deal experience signals more credibility than a thousand brand posts ever could, because the buyer (a CFA with a deal on their desk) reads ... ... were only concerned w/ my wellbeing I'd do the same, but when I have others I'm responsible for, and they themselves have mouths to feed, I think differently about the long term effects of my brand vs