Why should customers use your product over a competitors?

You asking people or just in general?

Yaware has great customer support. Yaware TimeTracker software is available in SaaS and Enterprise editions. Our clients also say that our program does not load the computer as much as the competitor's program. Our product: yaware.com

Because the alternatives like Teams and Slack have inverse network effects that make them suck more and more when you need to regularly interact with more than one organization.

I'm a consumer behaviour researcher — one of the biggest myths is that our biggest competition is other products. It's actually status quo or when users lack the motivation to change. This means that the work that will go into adopting the new (your) product in their life needs more energy than the gains from it. How can companies continue to solve for this?