Which is better PPC vs SEO?

SEO is far more reliable and sustainable.

The effectiveness depends on your business model and industry dynamics.

Neither is inherently "better" than the other; they serve different purposes. PPC (Pay-Per-Click) provides quick, targeted results but requires ongoing investment. SEO (Search Engine Optimization) is a long-term strategy for organic traffic growth but takes time to show results. The ideal approach often involves a combination of both for a well-rounded digital marketing strategy.

SEO builds a foundation for a strong online brand presence.

PPC

SEO helps establish trust and credibility with users.

Balancing both PPC and SEO can maximize overall results.

PPC offers instant traffic, but SEO ensures continuous visibility.

SEO is an investment in sustainable online presence.

for instant results PPC is best and if you have good budget.

I am a bigger fan of SEO.

There is no one channel better than the other. @sarah_playford has rightly mentioned and I am adding few more points to it SEO: Long term strategy - takes time to realize value, Cost effective Content marketing strategy - means you will get traffic from user who may or may not need your product, so intent is not the measure here Conversion rates is lesser as there is less buy intent more awareness intent ToFU - top of the funnel in AIDA model to create awarness PPC: Quick results - get result immediately for validation and conversion Expensive than SEO - as you will be paying for clicks and CAC is high Advertising strategy - talk about need to high intent group Better conversion rates as you are attracting high intent users MoFu - middle of the funnel, people who have crossed awareness and in the interest stage appears which is better faster and expensive conversion or slower and cost effective conversion - usually decided on the need and stage of the startup/org

Bet on SEO

It depends on your budget, distribution platforms, and marketing goals (tofu/bofu), but earning your audience's trust is crucial, so SEO usually takes the lead.

I think SEO

SEO is better than PPC

PPC can generate quick results. Once you set up a PPC campaign, your ads can appear on search engines immediately, driving traffic to your website.

Congratulations on your launch. Keep going

i prefer SEO

I think PPC is better for short-term projects and SEO is better for long ones.