Which acquisition strategies would you use?
Piotr Borkowicz
2 replies
We reactivated the marketing of a product that had not been developed for a long time and simply existed alongside our other products.
This is not exactly an everyday situation, as it is not every day that you inherit the role of marketing such a product.
Do you have any advice on GTM strategy? We're about to launch a blog and working on SEO, but it's going to be a good few months before we will se a real effects from this. Aha, one more thing, as for this moment, we have 500 customers.
Now imagine that we should double that number in a year.
What acquisition growth hacks do you think will be good on this stage?
Replies
Ansh Sdhana@ansh_sdhana
Hi there, Here's something you can do, I believe you have a good idea of who your target audience is and what they need. Now what you need is a comprehensive emailing plan and must also hire good copywriters who are capable of building hype and can influence people into taking action.
Then, in order to find prospect intelligence I recommend using a tool called Aeroleads, 've been using this one for a long time and have been able to generate great leads through it.
It is basically a chrome extension, whenever you search for prospects on LinkedIn, a window pops up showing the contact details of all the people in your search results. Then you can choose the ones that are likely to turn into customers and the tool will automatically build a list of those chosen contacts. They have a database of over 650 million people on LinkedIn, that's why I trust this one more than others. You can either handpick the prospects you want to target by yourself or hire a smart intern to do it for you.
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Dear Piotr, there are a few acquisition strategies that could be used in this situation:
1. Reactivating marketing for the product: As you mentioned, one option is to reactivate marketing for the product. This could involve creating new marketing materials, reaching out to previous customers, and targeting new customer segments.
2. Launching a blog: Another strategy is to launch a blog and focus on SEO. This will help to drive organic traffic to your website and potentially lead to new customers.
3. Focusing on existing customers: Another option is to focus on existing customers and working on customer retention. This could involve providing incentives for customers to continue using your product, as well as ensuring that they are satisfied with the product.
4. Growing your social media presence: Another strategy is to grow your social media presence. This could involve creating and sharing engaging content, as well as running social media ads.
5. partnering with other businesses: Another option is to partner with other businesses in your industry. This could involve cross-promoting your products, as well as partnering on joint marketing initiatives.
6. conducting market research: Finally, another option is to conduct market research. This could involve surveying your target market, as well as conducting focus groups. This will help you to better understand your target market and what they are looking for in a product.
There are a number of acquisition strategies that could be used in this situation. The best strategy will depend on your specific product and target market.