What were the KPIs of your PH launch? 📈 🚀

Question

Hi!

For those of you who've already launched a product on PH, what KPIs did you set for your launch?

So far, I came up with:
- Number of upvotes
- Number of comments
- Rating (__/5)
- Number of unique visitors to the company website
- Number of sign-ups
- Conversion rate

Would love to hear about what you tracked and measured, and whether or not you met those goals.

Fabian Maume · Accepted Answer

For QApop it was to sell 50 life time deals: https://www.lunadio.com/blog/we-made-2500-dollars-from-our-product-hunt-launch/ Usually the main KPI I'm focusing on are website visits and sign-ups, I made a blog post comparing my different launches: https://fabian-maume.medium.com/should-you-do-all-in-or-no-frill-product-hunt-launches-408a805ed942

Margarita Shvetsova · Answer

For some reason I can't post the link :( but you can see it in my recent discussions.

Margarita Shvetsova · Answer

My KPIs were:
- number of upvotes (400+)
- number of comments (50+ not including the comments from our team)
- getting to the top-5 products of the day (this one was important)
- number of website visitors (here I didn't set any fixed figure)

I didn't expect many people to create an account and activate the coupon, so didn't set any KPIs for that.

The numbers of upvotes and comments were met and exceeded :) Actually I have just posted my article with the results and insights from our launch:

Lior Galante Cohen (Vaza) · Answer

@davor_kolenc Awesome, thanks for sharing!

Davor Kolenc · Answer

Maybe try and track some micro-conversions like
- Price Page Visits
- Time spent on the website

Stuff like that can give you some more insight on what your next move could be :)

Lior Galante Cohen (Vaza) · Answer

@margarita_s88 Thank you so much, Margarita! That's very helpful :)

Maxwell Davis · Answer

Haven't launched yet but we'll be tracking the number of people that actually use the app in addition to signing up.

Lior Galante Cohen (Vaza) · Answer

@fabian_maume That's super helpful, thank you!

What were the KPIs of your PH launch? 📈 🚀

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