What's the most creative customer acquisition strategy you've come across?

Question

Charlie Kor · Accepted Answer

Even though it isn't creative. Applying a freemium pricing strategy was a good idea.

Answer

One creative strategy I've seen is Dropbox's referral program, where users gained extra storage for referring friends. It was simple yet effective in driving growth

Balkrishna Karma · Answer

@daniel_dixon4 Yes. I can remember it. Even in India, Ola (largest taxi service company in India) followed the same strategy. It was kind of a hit

Mehdi Rifai · Answer

Free standalone tools often end with creative approaches to attract new customers

Answer

Uber's free rides program way back when they launched helped them become well-known, quickly.

Within a few weeks, it seemed like everyone I knew was aware of them, and using their service - seemingly out of nowhere.

mike smith · Answer

Offer Some free perks like telecom companies offer free internet data and minutes with every package they sell.

Balkrishna Karma · Answer

@charlie_lee1 Agree. It has worked for me too in one of the previous project that I did.

Balkrishna Karma · Answer

@carol_watson_tx Wow. That's a very good strategy. Seems very effective. Thanks Carol for sharing it

What's the most creative customer acquisition strategy you've come across?

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