What's the most creative customer acquisition strategy you've come across?
Balkrishna Karma
7 replies
Replies
Charlie Kor@charlie_lee1
Even though it isn't creative. Applying a freemium pricing strategy was a good idea.
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Free standalone tools often end with creative approaches to attract new customers
Uber's free rides program way back when they launched helped them become well-known, quickly.
Within a few weeks, it seemed like everyone I knew was aware of them, and using their service - seemingly out of nowhere.
@daniel_dixon4 Yes. I can remember it. Even in India, Ola (largest taxi service company in India) followed the same strategy. It was kind of a hit
Offer Some free perks like telecom companies offer free internet data and minutes with every package they sell.