What's a recent discovery that's changed the way you think?

"Attention is all you need", "Any publicity is good publicity"

Keep your peace and happiness first.

"Any publicity is good publicity" is a great discovery. Negative attention often ends up drawing even more eyeballs and recognition than good publicity. Look at how many celebs and brands have seen their profiles skyrocket after a scandal or controversy. The key is knowing how to spin it and ride the wave of attention, good or bad.

"Attention is all you need" for NLP processing is mind-blowing. Transformers are so much more efficient than previous approaches like RNNs or CNNs. Although I'm not sure "any publicity is good publicity" holds true... negative publicity can definitely tank a brand. What other recent insights have changed your perspective?