What key steps should a designer take before their product’s launch?

A designer should meticulously test their product, gather feedback from potential users, and create an engaging marketing plan to ensure a successful launch.

First off, do some market research, buddy. You've got to understand who your audience is and what they're into.

don't forget to hype up the launch - solid marketing and PR can turn a quiet launch into a must-see event.

Develop a strong and cohesive brand identity that aligns with your product's vision and resonates with your target audience. This includes creating a memorable logo, choosing appropriate colors, typography, and visual elements that reflect your brand values

As a former UI/UX designer, my advice is: Do not waste too much time in the beginning. Your goal should be to prove the value of your product; the UI can wait.

Based on our latest experience in preparing for Dynamo's launch, I would say that it is crucial to ensure that every visual element effectively conveys its intended purpose. This approach has helped us maintain focus and prioritize designing to support our message rather than letting our design overshadow the message.

I think clear wireframe structure, UX flow for each action and UX research is critical

Let me give you one very important piece of advice. I am one of the best book designers. I was awarded prizes by two governors. Mastery doesn't come from the ceiling. It takes years to find your thread. Secondly, it is imperative to give additional time before publication - the wine must be infused. Week, second week. During this time, you will not once notice roughness, but you have two weeks to correct it): Do not rush to publish. Secondly, very often be in nature, merge with every blade of grass and petal. you must learn to feel. Thirdly, and most importantly, admire other people's work. Try to copy good works: absorb the smallest details, because they are very important, they give life to your project. Invest in your project your energy. And, most importantly, don't make the product boring. A designer is first and foremost an artist. And then everything else. Tip number 4 - make multiple mockups of your product. You must test all four layouts on "customers". If you really like layout number 2, it does not mean that it will work "as a key". The human mind is a strange thing. It is likely that the layout that you least like will become the key one.

Create a strong brand identity and design a visually appealing product.

Make sure to test it on many platforms as possible, so see that you don't have design issues when dealing with screen sizes. It is recommended to do a soft launch before the big launch and to get as many feedback as you can from your users, it is highly recommended to do it with real design partners, people that are your target audience, potential client etc'. There is nothing like a real feedback from real users. But I think the most important thing is to launch...we can stuck on the whiteboard phase for ever and fine tune our products forever, we need to jump into the water and understand that once real users will start using our products, only than we will start getting the most valuable feedback. Good luck

I am not a designer, but I have my own product. My advice to such people is to do a couple of rallies with other people and make a list where these people will answer questions about your site or product. The main thing is that a large percentage of new people like your product externally.

To add to what everyone else said, I think A/B testing is another great way to make sure you nailed the right design before you launch your product. From my experience, it's very straightforward and doesn't take a lot of time, so more people might be eager to help you out. You might have a certain vision but it may not translate well in the design, so having a different pair of eyes give you feedback is a must.

ah, the crucial time before the product meets the world, when designers dance on the stage of possibilities. here's a handful of key steps to contemplate on: 1. user empathy: live and breathe your users' world. understand their pain points, their dreams, their paths. a user-centric design roots in empathy and blooms in user satisfaction. 2. prototype and iterate: sculpt your design in clay before it's cast in bronze. iterative prototyping invites a wealth of feedback, refinement opportunities, and a chance to catch the overlooked. 3. a/b testing: let the users be your guide. experiment with different designs, evaluate their responses, refine your approach. a/b testing offers data-driven insights to inform your design decisions. 4. consistency: maintain a design language that’s consistent across all interfaces. it’s the symphony of your brand, a familiar rhythm that users intuitively dance to. 5. accessibility: design for all. consider the diverse ways people interact with your product. accessibility isn’t just about being inclusive, it’s about amplifying your reach and impact. 6. loading speed: in our fast-paced digital world, every second counts. optimize your design for quick loading - a sleek, efficient design earns user love. 7. scalability: consider the journey ahead. your design should be flexible, ready to scale and adapt as your product and user base grows. 8. document: keep a clear, comprehensive design documentation. it’s the guidebook for your team, a map that charts the 'why' and 'how' of your design choices. and, the design isn’t just about aesthetics, it’s about crafting experiences. as you embark on the pre-launch design journey, hold close the mantra - design for the users, with the users. wishing you all the best with BeforeSunset AI!

@mervetarayici Set up a client/user feedback loop to launch along with the product. The first days/weeks/months post-launch can provide priceless feedback that often just goes unseen because of all the hype from launching.

Le, someone who has ADD or ADHD and dyslexic or many of the other learning difficulties take a little look at it , the thing is, we are all far from the silly actually over intelligent, how we process things is completely different to how a lot of peoples brains work. so if yr launch is a product for all, we will see and notice all the things that you guys do notion pick up on that could of made then that little bit more user friendly and u may notion notice until quite away down the line!🫶🏻🫶🏻

Make sure you have product tracking! Record how people are using your product. ✨✨ I’m offering product analytics workshops for early adopters of mini digital, I can take your team step by step of what to track and what metrics to set. Let me know if you’re interested 🤗 https://mini.digital/

make sure self-serve is intuitive and clear