What is your favourite content marketing campaign?

Natalie Karakina
7 replies
Hi Hunters, In the morning I walked with my dog and saw a banner with a dog and a question "What's for lunch?". Then I thought ... grown-up dogs mostly eat twice per day. So "lunch for dogs" looks like the marketers who did that campaign did not analyze the audience well enough. Personally, I am in love with the campaigns that: 1) Understand what an audience really wants 2) Use it and make content personalized I love what Spotify does (offline/online)! Feels like a service sometimes knows my tastes better We wrote about their Wrapped campaign here: https://inappstory.com/blog/camp... What about you? What campaign do you remember and love? Let's add some inspiration here

Replies

Kevin Offret
I prefer underground marketing. 1- If you are here, it means you have a problem 2- By reading me, I will solve it 3- If you don't listen to me, you'll always be in trouble
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Natalie Karakina
Growth Marketing Manager at Storyly ⚡️
@56_kev haha FOMO is here
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Sławomir Pawlak
Full stack marketer
My favourite in this category is game created by Toggl: https://toggl.com/startup-simula... It has everything - distinctive style, unique approach, fun way to connect to startup audience while presenting problems connected to bad management (and Toggl aspires to help there). And as far as I remember it wasn't really planned to be a marketing campaign, just fun activity on company's retreat.
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Natalie Karakina
Growth Marketing Manager at Storyly ⚡️
@slawomir_pawlak have never heard about Toggl campaigns (but used it previously) Very surprising!
Shivam Ramphal
Creativity has no limits
I really like the Loretta Google commercial, it wasn't really a commercial, more of a story.
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