What is your favourite content marketing campaign?
Natalie Karakina
7 replies
Hi Hunters,
In the morning I walked with my dog and saw a banner with a dog and a question "What's for lunch?". Then I thought ... grown-up dogs mostly eat twice per day. So "lunch for dogs" looks like the marketers who did that campaign did not analyze the audience well enough.
Personally, I am in love with the campaigns that:
1) Understand what an audience really wants
2) Use it and make content personalized
I love what Spotify does (offline/online)!
Feels like a service sometimes knows my tastes better
We wrote about their Wrapped campaign here: https://inappstory.com/blog/campaigns
What about you?
What campaign do you remember and love?
Let's add some inspiration here
Replies
![Kevin Offret](https://ph-avatars.imgix.net/3980384/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Kevin Offret@kevin_offret
I prefer underground marketing.
1- If you are here, it means you have a problem
2- By reading me, I will solve it
3- If you don't listen to me, you'll always be in trouble
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My favourite in this category is game created by Toggl:
https://toggl.com/startup-simula...
It has everything - distinctive style, unique approach, fun way to connect to startup audience while presenting problems connected to bad management (and Toggl aspires to help there).
And as far as I remember it wasn't really planned to be a marketing campaign, just fun activity on company's retreat.
I really like the Loretta Google commercial, it wasn't really a commercial, more of a story.
Advatising campain