What is the best way to promote small businesses online?
Ghulam Abbas
59 replies
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Kate Shcherbak@kate_shcherbak
Promoting small businesses online requires a multifaceted approach tailored to the specific business and its target audience. But I want to share with you, some effective strategies:
1. Create a professional website: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO).
2. Utilize social media: Identify the platforms where your target audience spends their time and maintain an active presence there. Share engaging content, interact with followers, and use paid advertising to reach a larger audience.
3. Start a blog: Provide valuable content related to your industry or niche to establish yourself as an authority and attract organic traffic to your website.
4. Email marketing: Build an email list of interested customers and send regular newsletters, promotions, and updates about your products or services.
5. Local SEO: Optimize your online presence for local search by claiming your business listings on platforms like Google My Business, Yelp, and Bing Places.
6. Collaborate with influencers: Partner with influencers in your industry to reach their followers and increase brand visibility.
7. Offer promotions and discounts: Use online platforms to promote special offers, discounts, and deals to attract new customers and retain existing ones.
8. Engage in online communities: Participate in forums, groups, and online communities related to your industry to build relationships, share expertise, and promote your business subtly.
9. Utilize multimedia content: Experiment with different types of content such as videos, infographics, and podcasts to engage with your audience in various formats.
10. Monitor and analyze: Track your online performance using analytics tools to understand what strategies are working and where you can improve.
Remember, consistency and authenticity are key to building a strong online presence for your small business. Tailor your approach based on your audience's preferences and behavior to achieve the best results.
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so what are you all about @austinarmstrong ?
It depends on what kind of business it is, but in my case, social media marketing did quite well.
Great advice @letty0519 what was your business?
Social media is the best way to promote businesses online.
any specific strategies @rohitjoshi ? It's a big world out there.
If it's about productivity, add it to https://productivity.directory :D
start by sharing with your friends, and family first. Get a feedback from them, improve the product, time to advertising
be careful with this @devoresyah there's a popular book called The Mom Test that says moms and friends will always give you bad advice so they don't hurt your feelings
@adrian_oligarch Yes, my opinion cannot be implemented in general families. In this world, there are many toxic families like what you said. Fortunately, it didn't happen on my family ^_^
The best way to promote small businesses online is by leveraging social media platforms and engaging with your audience through meaningful content. Additionally, consider utilizing targeted ads to reach your specific demographic effectively.
For me, it has always been social media and wom by other people (testimonials, reviews, recommendations on social media) – good SEO can also help :)
Email marketing has been around for ages, but the strategy has by no means become less effective over time. In fact, 77% of people prefer to get permission-based promotional messages via email versus other modes of communication.
Read a great article @patelnachiket that talks about the high conversion rates of using email marketing to sell dev tools. You are giving solid advice.
@patelnachiket Interesting product! I'm notified! ps. ringly.io is live today your support would help us out a lot
Research the communities where your target audience resides. Invest time and effort to communicate with them and bring value to discussions inside that community. Offer your services and products in a non-intrusive way, only when the topic occurs naturally. This low cost but very time-consuming process yet it will generate great leads.
I think there is no best way and the answer to this question is always case-by-case. General ways can be divided into paid ways and free ways, and free ways include:
1. social media (showcase is quite important)
2. seo
3. press coverage
4. referral
5. offline events
6. email notification
I have an example: I made a free AI plugin Anything Copilot. https://chromewebstore.google.co...
It is strongly connected to the type of business you have and what target audience you are looking at.
All in all, various instruments of experiential marketing work quite well, but it is important firstly to understand what is your main aim
For me Linkedin Sales Navigator and cold outreach worked quite well
I think it depends on what kind of small business. For many B2B businesses, LinkedIn is quite good, while SaaS products are doing nicely in build-in-public spaces on Twitter. Paid ads can still be good on FB/Instagram and Google, although they need more money than before.
Product Hunt can be good for a start. We are checking it out right now ourselves with our launch 👇
producthunt.com/posts/steerer
Launching soon!
@michaelshver Suggestion: Contact to the support team via email and embed PH badge on your website before.
Launching soon!
Social media marketing is the way to go, but it would depend on your target audience too. If your target audience is GenZ then you must have an engaging and funny ad creative with humor, but if your target audience is millennials then your ad should show professionalism.
Small businesses thrive on community support and online visibility! Engage with local influencers, leverage social media platforms, and showcase your unique offerings to reach a wider audience. Don't forget the power of word-of-mouth – encourage satisfied customers to spread the word. Need more tips on promoting your business? Visit our website
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The best way to promote small businesses online is through social media marketing, especially by running targeted Facebook and Instagram ads to reach local audiences. For example, a small bakery could create engaging posts showcasing their products and boosting them to people living nearby through localized ad campaigns on those platforms.
Leverage social media and free design resources to build an online presence.
For design resources, explore websites like https://uifreebies.net/ to create visually appealing content.