What is the best way to build a community around your product?

Akanksha Singh @akanksha_hunts

@elijah_harris Building an incredible community around your product is like planting seeds of connection that grow into a beautiful garden of shared experiences and enthusiasm! 🌱 Yeah?

@elijah_harris Absolutely. Conversations could involve a dedicated forum or social media group where users can discuss tips and ideas.

Luke Skyward @olearningcurve

Magic Mike Paine @mpaine

@akanksha_hunts yes! That’s the whole reason behind my company name “saleseed”. Every sale starts from the foundation and will grow as it is nurtured.

Aug 13, 2023

Through value-driven interactions on social media

@olearningcurve This approach not only cultivates engagement but also lays the foundation for a strong and enduring bond with your users. Appreciated 👍

Italo Costa | System Developer @italo_costa

I will give the most generic answer possible, but assertive. Test it out and find what works for you.

Steve Lou @steve_lourdessamy

Sharing value in your interactions with your peers will create feedback loops that you can utilize to jumpstart your marketing, find a distribution channel for your launch or get feedback on your latest blog post. Showing up when needed is the best quality you can show when building a community.

Aditi Rao @aditi_rao1

@steve_lourdessamy These are really relevant and helpful insights Steve!!

John Finch @johnfinch

Start by clearly defining your product's value and target audience. Then, leverage social media platforms, forums, and even offline events to connect with potential users. Actively listen to their feedback, address their concerns, and offer value through insightful content and discussions. Consistency is key – keep the conversations going and foster a sense of belonging. Remember, a thriving community can become your most loyal advocates and drive organic growth. Good luck! 🚀👥

Zain alam @zain_alam2

Building a thriving community around your product requires a thoughtful approach. Firstly, engage authentically with your early users. Respond promptly to their feedback, questions, and concerns. Actively listen and implement changes based on their suggestions. Secondly, create spaces for interaction. A dedicated forum, social media groups, or even live events can foster connections among users. Encourage sharing of experiences, tips, and success stories. Thirdly, recognize and reward contributions. Lastly, maintain consistency. Regular updates, informative content, and exciting announcements keep the community engaged and excited

Nina Austria | Afforai @nina_austria

Launching soon!

@zain_alam2 totally agree, especially the piece about engaging with your early users. their feedback will be key to your growth!

Yogini Bende @heyyogini

One thing that worked pretty well for Peerlist is keeping a very close feedback loop with our users. We have a community called Superpeers where we have onboarded all the users who share some valuable feedback. We give them early access to features and this has helped us tremendously

@ms_yogii That's a fantastic strategy, and it's great to hear about your success with Peerlist! Keep up the great work! 🚀

Kirill Sokol @malkielfalcone

The best way to build a community around your product is by creating valuable and relevant content that addresses the needs of your target audience. Utilize social media platforms, forums, and online groups that are popular within your industry like PH, FB, Discord GitHub or others to engage with potential users. Consistent interaction, active listening, and providing solutions to their problems will help foster a loyal and engaged community around your product.

@malkielfalcone Consistently engaging, actively listening, and offering solutions demonstrates your commitment to addressing their concerns, and nurturing a loyal and engaged community that aligns with your product's mission. Well said! 👏

Apollon Latsoudis @apollon440

Join communities (discord, slack etc) or groups (reddit)sharing common interests with your product and interact with them. Cater to their needs and register their pains and fears. At the right time, introduce them to your group and offer incentives as well (free trials, first look at new features, free tutorials, discounts, threads offering advice on popular subjects etc) This requires organic growth and therefore time but it offers a chance to gain supporters and believers, not just one off subscribers who will never actually try the product.

James Sukosd @james_sukosd

@apollon440 My issue with reddit is I don't know how to properly navigate it without breaking subreddit rules. Most subreddits remove your post or will ban you if you self-promote. How do you go around that?

Apollon Latsoudis @apollon440

@james_sukosd There are so many subreddits in each field that can reasonably overwhelm you. Research is key here. The more time you invest in finding the correct subreddit (some do not allow promotions for instance like you said, whereas others require you to contact moderator before posting), the more targeted and focused your approach will be. If you can not find a subreddit matching the exact market you are looking for and you wish to expand your options, try similar reddits that attract like minded individuals. For instance r/productivity can have similarities with: r/mindmapping r/Notetaking r/KnowledgeGraphs Another example is the famous r/dataisbeatiful group (20 million members) which is closely correlated with the following: r/Visualization: https://www.reddit.com/r/Visuali... r/KnowledgeManagement: https://www.reddit.com/r/Knowled... r/SemanticWeb: https://www.reddit.com/r/Semanti... r/DataScience: https://www.reddit.com/r/datasci... r/MachineLearning: https://www.reddit.com/r/Machine... An so on. There are many intersections in Reddit. Do try to pinpoint the exact reddit themed group for your product. That's just my two cents

Abdul Razzaq @razzaq_abdul

I just went through the discussion on building a community around a product, and it's fascinating to see the range of strategies shared by various experts. Kudos to everyone for sharing their insights and experiences!

Isaac Greyson @isaac_greyson

Value-Driven Content

Santeri Toivanen @santeri_toivanen

What products you use to build and manage your community?

@santeri_toivanen Building and managing a community involves using a mix of tools and strategies. For communication and engagement, platforms like Discord, Slack, or even dedicated forums can be effective. Social media plays a big role too, with Twitter, Instagram, and LinkedIn being useful for outreach.

Jayden Jameson @jayden_jameson

Offer exclusive perks, early access, or special discounts to your community members. Providing unique benefits not only rewards their loyalty but also incentivizes others to join and participate.

@jayden_jameson This approach can lead to increased participation, higher retention rates, and a thriving community overall.

Elisa Reggiardo @elis_boa

Build a sub-community within an already thriving one. Meet your target audience in the community where they already live.

@elis_boa It's a smart way to create a more focused and engaged subgroup within the broader community ecosystem.

Sergey Firkin @sergey_firkin

Understand what your audience is interested in. Perhaps they are interested in something other than reading specifically about your product, but things related to it are exciting. So the main thing is to understand the scope of interests of your audience.

Hayden Foster @hayden_foster

Encourage open feedback from your community members. Actively listen to their suggestions, address concerns, and implement changes based on their input. This involvement cultivates a sense of ownership and investment in your product.

Bran Vuch @branimir_vuchih

Do not try to sell your product or service in every message, think that the content should be interesting. The easiest way is to ask yourself: would I become a community member?

@branimir_vuchih This approach encourages meaningful interactions and engagement, steering the community from feeling like a constant sales pitch.

Aditi Rao @aditi_rao1

@branimir_vuchih This is a very tricky line to thread! But a very important point, ultimately we need to focus on driving value to the community, that's the best sales pitch for your product.

Anna Kasumova @anna_kasumova

@branimir_vuchih @aditi_rao1 Yes. The best marketing is not to tell everyone which tool do you have, but tell everyone which problem does it solve. And surely tell it to your target audience

Mila Bronshtein @mila_bronshtein

Try to lie as little as possible and try to sell something through each post.

@mila_bronshtein This approach not only builds credibility but also enhances the overall experience for your members, making them more likely to engage and participate willingly.

Akanksha Singh @akanksha_hunts

Here's a strategy that can help: - Identify Your Target Audience - Offer Value - Engage Actively - Empower Your Members by highlighting user-generated content and success stories. - Feedback Loop - Showcase Community Members - Be consistent What do you think?

@akanksha_hunts I am totally agreed with you on this

Christine Adams @cadams_91

Building a community around your product? Just keep engaging with users, provide real value, and stay transparent.