What is the best Marketing Strategy for your Product Hunt launch?
Chris Lester
90 replies
Hey Product Hunt, I’m curious what’s YOUR go-to marketing strategy for a launch?
Replies
Yogesh Joshi@yogesh_joshi9
Start early - do not keep anything for the last minute!
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@yogesh_joshi9 early bird gets the worm??
@yogesh_joshi9 Starting early is key. I'll make sure to plan ahead and avoid any last-minute rush. Thanks for the tip.
@chrislester Not sure what the bird gets, but early prep ensures you don't end up with a turkey of a result. Unless you're into Thanksgiving surprises, start early!
Engaging into PH community in Linkedin groups
@parilti_erkan do you have any links/suggestions for these groups?
@chrislester are these groups (multiple groups) that are active on PH and also LI?
That's a good topic and I would like to know more too as soon I will launch in PH too
@dsourav_das I’ll make a follow up post on what trends I see and what others suggest works
@dsourav_das launching aint enough in ph. I hunted like 10 products, but it needs a spread of word too. As far as my knowledge you definitely need to have a non-ph audience then automatically you will see your product getting upvotes and comments
@timfong889 twitter and Instagram without any efforts, with little bit of efforts you could manage to gain audience in tech exhibitions or by students in universities.
Keep Engaging on PH. Also, leverage LinkedIn users and communities. You can work on Reddit, Slack, Facebook, Indie Hacker and other groups as well.
@abhishek_bhardwaj01 love it! Gonna make sure to give them all the time and energy they deserve
@abhishek_bhardwaj01 Solid advice. Keeping engagement on Product Hunt and tapping into LinkedIn, Reddit, Slack, Facebook, Indie Hackers, and other communities sounds like a comprehensive plan. Thanks for the valuable suggestions.
Community engagement is invaluable. Rather than focusing solely on metrics, the most vital action is authentic interaction with your users - ask questions, listen to suggestions, and understand pain points. This level of care and transparency builds loyalty even when the odd bug creeps in.
Upvotes have their place for quick validation, but the ultimate measure of success is happy users who feel heard, respected, and engaged at each step. This fosters a forgiving, invested audience willing to collaboratively improve the product vs abandoning ship.
Open communication drives resilience on both sides; failure becomes collective, temporary, and fixable rather than individual and final. The goal is to enable people to work more effectively or create opportunity, not chasing vanity numbers detached from real needs.
Building community across various social media channels, conveying the story behind your product, sharing features, offering help, and in general maintaining consistency communicating with your community:)
@sandradjajic Absolutely. Thanks for emphasizing these important aspects. I'll be sure to focus on fostering that connection across social media channels.
On the launch day, we offered free demos to check our product and give feedback, and it helped us a lot to attract more customers.
We are still offering free demos you can check and share your thoughts on it's functionality
Book your demo: https://amlwatcher.com/try-now/
@zoe_allen3 business is booming?
@chrislester, Absolutely! The strategy worked wonders for us. AML Watcher thrives on customer reviews, and offering free demos on launch day significantly boosted our customer base. Of course, every product has its unique dynamics, so strategies may differ.
Use Twitter to build some noise.
enaging more with PH community start discussion on interesting topic, share your feedback on other launched product and on discussion.
Really helpful suggestions here! I'm realizing how important it is to engage with Product Hunt regularly in the lead up to your launch, as that's how you can build relationships and community here. We've been leaning on 1:1 engagement with supporters, customers, partners, etc.
@chrislester of course! I'm relatively new to PH so in retrospect wish I had gotten involved way earlier to engage community members and build a following.
Hope you're able to follow our upcoming launch! Excited to hear everyone's feedback.
Talk about your product as much as you can! That's what I've figured it by now.
@mansi_trivedi1 good idea! They gotta hear about it somehow!
For us reaching out to other PH members, engage in LinkedIn and facebook communities
Ph community In linkedIn groups
Do your best to make people fall in love with your protduct and then bring their support during your launch day 💙
I'm leaning towards giving more to start by offering freebies to advertisers/customers with no strings attached. Nothing beats free value upfront.
@odd_nugget give abundantly and expect nothing in return! Eh?
@chrislester pretty much! But, with a limit, of course. For instance, I'm offering advertisers free credit to run their first ads on my site right now. Anyone who signs up and makes an ad gets the freebie. No card details. No catch.
Build Pre-Launch Buzz: Don't wait until launch day to start generating excitement. Build anticipation in the weeks leading up to your launch by sharing teasers, behind-the-scenes glimpses, and engaging content on social media, relevant forums, and targeted communities.
Create a Compelling Product Hunt Listing: Your Product Hunt listing serves as the first impression potential users will have of your product. Make sure it's clear, concise, and captivating. Highlight your product's unique selling points, showcase its benefits, and provide a compelling call to action.
@egon_tyrell love this, often overlooked. Clear & concise. Show more, tell less. Take the customer from problem to solution as quickly as possible.
I believe engaging with the community here and related communities on LinkedIn works. Also, genuine engagement with people to the point you would tune out of your marketing game.