What is the best advice for a person starting in SaaS marketing?

Do a good research on who your target audience is and through which channels you can reach them, what is their type of communication ect.

In the beginning, you might have to grind a lot and do things that may not scale that well. Commenting on here, IH, Reddit. Posting on Twitter, LinkedIn etc. to get to the first 1, 10 or 100 users before your other consistent channel start working (such as content, SEO, etc). I really recommend Surfkey.io by @johancutych to always find relevant conversations on Reddit. It's still so underrated for finding new users and getting more research.

Hi there! As someone who has had some experience in SaaS marketing, my best advice would be to start by doing some thorough research into the market to get an understanding of the target audience, the competition, and the current trends in the industry. This will give you a better idea of what strategies have been successful in the past and what new tactics you could use to stand out from the competition. Additionally, I recommend spending time on building relationships with key influencers in the market who can help you spread the word about your product.

I always tell that people shouldn't expect CAC < LTV in their paid SaaS ads.

Get customers and build an audience before you start building your SaaS

Try to keep the pricing based on X no of uses, instead of monthly yearly subscriptions

Solve a clear and needed problem, keep it simple, do it as a progressive web app and not as android/apple.

Marketing is as useful as coding. Invest in SEO early on because it takes time to work. Always experiment and see which one works.

SaaS marketing is becoming a jack of all traits, what sits at the centre is positioning+GTM. A great way for someone to start: - Pick a domain, let's say SaaS, but not any of the mainstream (like HRMS solution, or CRM or typical AI), maybe something that's more niche. Pick a vitamin, not a painkiller, a new way of doing something, where there aren't many solutions in the market similar to you. - What that means is, there's no tried & tested playbook, no typical Ads funnel, not much SEO (your high intent keywords are something that folks are not even trying). - Let's take AMP emails, not many solutions in the market, one that comes to mind https://www.pocus.com/ for Product Led Sales. - Then create a landing page for that product, that'll teach you IA (information architecture), in short the best combination of text & images, and give you a sniff of design sense. - Then you need to create demand for that audience, but wait, there's not a lot of folks searching for this, so organic content or paid ads is tough, so what do you do? - User interviews, but who will buy your product, the ones who're facing the problem, but they're not really facing it (your product is a vitamin). - So you scout through 100s of profiles (maybe on Ln or Twitter), DM them, speak to them of your solution, try to get a 100 folks to cross validate your positioning, does your vitamin have what it takes to become the next painkiller? - What comes next is building your community. I've noticed, when you land into such situations, your overall understanding of positioning+GTM skyrockets, and you learn all the hacky ways to engineer growth.

The best advice for someone starting in SaaS marketing is to focus on building relationships with potential customers, as well as staying up-to-date on the latest trends in the industry. Leveraging the power of social media, networking, and email campaigns can help you increase engagement and reach out to a larger audience. Additionally, utilizing market research and analytics to inform your strategies and tactics can help you stay ahead of the competition.

Let me synthesize some AI advice… If you're starting out in SaaS marketing, here are a few tips to help you get started: 1. Know your target audience: It's important to know who your target audience is and what their pain points are. Conduct research on your potential customers to understand their needs, preferences, and behaviors. 2. Understand your product: You need to know your product inside and out to effectively market it. Be familiar with its features, benefits, and how it compares to similar products in the market. 3. Create high-quality content: Content is king in SaaS marketing. Create high-quality content such as blog posts, whitepapers, and case studies to showcase your expertise and value to potential customers. 4. Leverage social media: Social media can be a powerful tool for SaaS marketing. Identify the platforms where your target audience spends their time and create a strong presence there. 5. Focus on customer success: In the SaaS world, customer success is paramount. Make sure to prioritize customer satisfaction and support to ensure that your customers have a positive experience with your product. 6. Analyze and optimize: Track your marketing efforts and use data to analyze your performance. This will help you identify what's working and what's not, and optimize your strategy accordingly. 7. Network and learn from others: Attend industry events and conferences, connect with other SaaS marketers, and stay up-to-date with the latest trends and best practices in the industry. By following these tips and being persistent, you can develop a strong SaaS marketing strategy that effectively reaches your target audience and drives growth for your business. 😀✌️

Understanding your target audience is key. The more specific you get, the better. Once you know who the audience is, be sure to communicate like you are talking to directly to them. Don't push "features" sell the solution and benefit of your product. This audience has a problem, start a conversation with them about solving it. Find the channels they are in and be patient. Everyone wants to partner with someone that provides value.

Learn how to use simple language. SaaS is one of the newest types of technology products and your target customer might have a level 0 understanding of what it is, or how it works. Make sure you write in easy language and break down your technology so the customer can understand and trust.

There are 3 advice provide for you and hope they are useful: 1. Ask for the preferences of senior managers: The most crucial approach for a SaaS product targeting the 2B market is to discover the preferences of the senior management of the enterprise, and ensure that they have a strong affinity for the product. 2. Focus on value: People use SaaS products to solve problems or make their lives easier. So, ensure your marketing messaging focuses on the value your product provides. Don't just talk about features, talk about the benefits and outcomes. 3. Embrace the trial model: Many SaaS companies offer a free trial to attract new customers. If this makes sense for your product, make sure your trial experience is exceptional. Provide users with all the information and resources they need to get the most out of the trial and make it easy for them to convert to paid users.

I believe as you build the company’s profiles on LinkedIn or twitter, you have to build your own profile as well so people know you when you reach out to them, instead of considering you some random person asking for upvotes😅

Starting in SaaS marketing can be exciting and challenging, so here are some general tips to help you succeed: Know your audience: Start by identifying your target audience and their pain points. Understand their needs, challenges, and preferences. This will help you create targeted marketing campaigns that resonate with them. Focus on customer value: Your marketing efforts should be centered on the value your product provides to your customers. Show them how your product solves their problems and makes their lives easier. Build a strong brand: Your brand is what sets you apart from your competitors. Invest in building a strong brand identity that reflects your values, mission, and vision. Leverage multiple channels: SaaS marketing requires a multi-channel approach. Explore different channels like email marketing, social media, content marketing, paid to advertise, and more. Track and measure results: Marketing is all about experimentation and testing. Use data and analytics to measure the effectiveness of your campaigns and make data-driven decisions. Stay up-to-date with industry trends: Keep up-to-date with the latest industry trends and changes. Attend conferences, read blogs, and join online communities to stay informed. Listen to customer feedback: Listen to your customers' feedback, understand their pain points, and use their insights to improve your product and marketing strategy. Remember, success in SaaS marketing takes time, patience, and dedication. Keep learning, experimenting, and iterating to stay ahead of the curve.

Have you looked into creating content to help engage your potential customers and educate them on what your software-as-a-service can do? You could also consider reaching out to influencers in your industry and trying to establish a partnership with them. Additionally, running ads or experimenting with PPC campaigns may be helpful as well. Good luck and let us know how it goes!

- Focus on building relationships with customers - Not just trying to make sales - Keep them engaged and serve them well

Concentrate on developing relationships with consumers. Keep them interested and provide excellent service.