What are the must-have items to include in a Product Hunt launch checklist?
Sule Gorgulu
107 replies
1. Brainstorm unique launch ideas (e.g. limited-time offers, exclusive access, etc.)
2. Create visually appealing Product Hunt listing with eye-catching graphics
3. Build excitement in advance of launch through social media, email campaigns, etc.
4. Plan interactive activities for launch day (e.g. Q&A sessions, live demos, etc.)
5. Collaborate with relevant influencers or bloggers to spread the word
6. Personalize outreach to upvoters and commenters
7. Offer incentives for early adopters (e.g. discounts, bonuses, etc.)
8. Collect and analyze feedback from users to continuously improve the product
9. Celebrate the launch with your team and stakeholders.
What are some items that you would add to this checklist? Share your must-have items and tips for a successful Product Hunt launch!
Replies
Samy Melaine@samy_melaine
A video ! It makes understanding your product easier.
We're working on that for https://edenai.co/ launch, and it will take few weeks but I think it's worth it.
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@samy_melaine Agree with you, a video is worth a thousand words. However, create an appealing video is a bit difficult for developers like me who can't edit, I prefer to make gifs instead.
@inc_gemoo We're actually outsourcing that as we're devs ourselves too :))
It does have a cost indeed but still worth it imho.
@samy_melaine I agree! We just launched this morning with a video. There are some great deals on Upwork for 3rd party firms that can make great videos on a budget!
@samy_melaine @fam_socialfinance great advice—thank you! We launch tomorrow and were going to remove the video since it’s not 100% refined (my video editing skills are limited). Will definitely consider adding back in and using a 3rd party firm to create more professional looking videos for us going forward.
@samy_melaine @randomlygirl if you'd like, my startup has an "ai assistant" for video creation - check out www.augxlabs.com
Totally, plus dedicated team who support at every step
Before you launch your product on Product Hunt, there are some key items you should have checked off your to-do list.
To ensure a successful launch, make sure to get an eye-catching graphic of your:
logo or product image,
an enticing title,
detailed description of what the product is and does,
carefully thought-out categories and tags,
a clear call to action (CTA), an upfront and generous pricing page for potential customers or investors,
screenshots or video demos that highlight the product experience and capabilities,
and finally pre-planning a series of content & social media promotions to accompany the launch itself.
Doing so will bring attention to the product as well as generate interest in users who would be eager to take part in early access or understand more about what you are trying to accomplish.
These best practices on your Product Hunt checklist, and you’ll be well on your way to achieving great success with your new venture!
Having a good product is a must.
I noticed that there are way too many product launches that go with whatever is popular at the moment.
I'd rather see fewer product launches than see a ton of them that are really similar or exact copies with different UI.
You can check out my checklist for inspiration Product Launch Action Template
great write, i am planning on launching some products here, and these guidelines are really helpful.
I believe informing your audience is the most important part. That’s why i would like to inform about the next launch: https://www.producthunt.com/prod...
Thank your for this!
Thank you, I'm currently preparing for my launch. It comes in handy! 🙏
I think we have missed an important step! 🤔
It is really necessary to Audit before launch.
For my website's Landing Page Audit Overall Score is: 81 🥶
Based on these reviews and results, I am improving the product.
I think you should definitely do an Audit before the Launch.
You can make a Audit in the link;
https://www.productdoctor.co/che...
@sule_gorgulu It was my pleasure Şule :)
Have you audited for Decktopus?
Your website looks cool, I'm really wondering your Landing Page score.
I am suggesting some list here Don't focus on upvotes.
Don't launch before you have a small following. .
The quality of engagement matters most. ...
Get a Product Hunt insider to hunt your product. .
Time your emails. ...
Choose your launch time. . Dinar Chronicles
What's the point of launching if you can't tell people what you're doing on the landing page?
Most people struggle with understandibility i assume.
Here is a website for you launchers! ProductDoctor.co
With productdoctor.co you can understand your products' UX potential, draw your road map and discuss the next steps with the experts. You can check the audits for free and you can see your results in MINUTES!
Better the design, more the interaction!!!
Do you have any good examples of a launch that did the interactive activities piece particularly well?
@benjamin_katz2 I have no examples for now, but thinking about something for our upcoming launch! Will definitely let you know.
This is a great list Sule! Wish I would have seen this list sooner that would have really helped a lot for our launch of Delibr AI today, but I think we've checked off some points at the top and now when we have launched we can make sure to check off more items towards the end of the list! 🤩
@fredrika_andersson My timing could have been better, Fredrika! :) Congrats on your launch, how is it going?
@sule_gorgulu Thank you! It's going pretty well, people seem interested which is always fun to see! 🙌 and we're moving up and down in the Meowy Monday-list 🙈 https://www.producthunt.com/post...
Great checklist Sule
Awesome gifs! that worked for my launch
@sobedominik's http://productflair.io/ came in clutch for our launch, I'd highly recommend it.
I'd say constant engagement with your audience on the day of launch is a must.
If you have a question about financing your startup, then feel free to contact us! We will help you close the question, and prepare you for a meeting with an investor
Great list. More recommendations:
1. Get everyone at your company to warm up their Product Hunt accounts for weeks before hand
2. Ask everyone at your company to email 10-15 friends to comment and upvote on Product Hunt
3. Comments > upvotes. Many times a product is ranked higher when they have more comments than upvotes, so many sure everyone you ask for support comments as well as votes.