What are the most effective strategies for building a strong online community around a new product?
Azade Özaltun
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Craig Goodwin@mrcraiggoodwin
The founder is the brand in the early days!!!
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it all starts with personal branding... 🫣
To build a strong online community around your product, focus on being social, engaging, and rewarding. :)
Does giving people hoodies count as a strategy? XD
@adamthecreator Of course, digital creators after a very crucial point of their growth tent to use merch as rewards.
@vasileioskarvelis yep! and be consistent.
When it comes to community it's like raising a child, so you need to teach it first, then let it grow itself.
Relying on a solid network and send out quality content regularly. Be responsive and engaging!
I would go with discord
It's a great community building tool
Just promoting it everywhere you go really
@richard_gao2 Could you give more specific steps once you are on discord.
Is it just joining servers and start talking in channels about your product ?
Keep it simple and start small. Ask questions, provide valuable insights, and create an emotionally safe space. Once the community starts to feel connected, it will keep growing on its own!
use social media to connect with potential customers and share content that resonates with them. incentivize engagement with rewards or discounts for referrals, and actively listen and respond to feedback to show you value their opinions.
Start Building a brand around you.
Users trust people more than a business.
So understand your target audience, and find the awareness level they are currently in.
Educate them and move them to the next level.
By this time, they will start trusting you and will buy a product that you will offer,
They will believe that you can solve a problem they are facing now and help them reach the next level.
Most people call this "Personal Branding."
Maintain consistent engagements around your community and post meaningful content.
@azade_ozaltun many great things have already been said by @aidai_zu @thomas_boulesteix @dustingromero @anya1 and more So I will not repeat them. But some thinks I can maybe add:
- Choosing the right platform is quite important (Discord, Facebook, Slack channels, etc.
- Making it as easy as possible to join a community
- Giving the community not only value but also maybe incentivizing them through HERO programs or a like
@leo_wendler Thank you for the recap! I would also add the Gamification point. Especially in early stages when you need to onboard a lot. Rewards can be a good tool for teaching your community how to grow and scale itself.
To start in advance before launching, interact with founders and other members of the community, be helpful and encouraging, if possible, connect with them on other social media, and co-host (or host) Twitter spaces. There are many things that can be done.
This is a great question!, thanks for posting this, Azade! Following this thread as I'm interested to learn as well, lots of valuable advise in here 🫡
You can do it in 5 main steps:
1. Create a branded platform: You can create a branded platform such as a forum, blog, or social media group where your community members can engage with each other and with your brand. Make sure your platform is easy to use and navigate.
2. Provide valuable content: Create content that is valuable and informative for your community members. This could be in the form of blog posts, videos, webinars, or tutorials. This will not only keep your members engaged but will also establish your brand as a thought leader in your industry.
3. Foster engagement: Encourage engagement by asking questions, conducting surveys, and creating polls. Respond to comments and feedback promptly and thoughtfully. Use gamification techniques to make engagement fun and rewarding.
4. Partner with influencers: Partnering with influencers in your industry can help you reach a wider audience and build credibility for your brand. Look for influencers whose audience aligns with your target audience and create partnerships that benefit both parties.
5. Monitor and analyze your community: Regularly monitor your community to see what’s working and what’s not. Use analytics tools to track engagement, identify trends, and make data-driven decisions to improve your community.
Enjoy!
Good application.