@stefan_smiljkovic@fajarsiddiq he is from product hunt internal team, his post always get featured. Whenever I visit product hunt one of his post will be trending on homepage for sure. Taking full advantage of power or maybe something we don't know 😅
A clear and concise positioning statement provides the scaffolding for a pithy and memorable articulation of your value proposition, often the first step toward a tagline or initial sound bite. More than a clever turn of phrase, such an idea can be an important tool in helping new people cross over from never having heard of you to wanting to learn more about what you do.
The key to a phrase with that kind of power is simplicity. The reason for this is human nature itself, which drives us all to simplify the world around us.
Let’s face it, we’re all busy and distracted all the time and bombarded with information. To cope with this information overload, we categorize the offerings we come across and boil down our understanding into simple concepts that we can remember. If your message is overly complex, it won’t be understood the way you hope, and won’t be remembered. If forced to describe what they heard, your audience will often simplify your message for you, and categorize your product in ways that will horrify you. That is why we need to simplify our messages first.
The best brands understand this and have invested in creating simple messages their target audience can immediately identify with. One of the best examples of this was Steve Jobs describing the iPod as “1,000 songs in your pocket”. This simple short message cut through all the features and boiled everything down to the key benefit that the iPod gave the user. Because it was so simple, clear and memorable, it stuck, and Apple got massive editorial exposure for free. When you look back on all the articles and reviews, they all included the “1,000 songs in your pocket” message in either their headline or the first few sentences.
For startups, try to boil everything you’re doing down into a simple idea that expresses the emotional power your product brings to its users. For example, Airbnb started out as a way rent unique places, and Zendesk is about getting you closer to your customer.
I think I'm the biggest Procreate fangirl. Though the updates are not very frequent (they take about a year), there are huge steps and not just little tweaks. Every version is an innovation. They are soon to release 3D painting and I'm really excited to get my hands on this new feature!