What are some of the biggest challenges you face(d) when launching a product here on PH?
Marie Davtyan
6 replies
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Felix@felix_digistash
To keep the traffic high after the launch.
it usually really drops off once the launch day is over🤔
What worked for me was to keep engaging with other discussions and products!
How about you Marie?
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@felix_digistash You'd expect that, but has PH still been a decent source of traffic overall?
@felix_digistash I agree, it's easy to think once the launch day is over, you can sit back and relax. But that's actually dangerous. I noticed as well that being involved in discussions and networking is a great way to raise awareness about the product.
Growing a community, being on Product Hunt's newsletter as the "Product of the Day", and making people understand what makes our product inherently novel.
It's difficult yet perseverance is what counts.
Increasing brand awareness is quite challenging.
@ani_kazarian1 Yes, that can be challenging. I think the key to that is starting to raise awareness much earlier than the launch month, and I would say LinkedIn is great for doing that. But not only via content but also by interacting with people in general. For example, make a habit of sending people a small note whenever you send them connect requests. DMing them and raising awareness about you and your product:)